About us

We open doors to a world of new business in Africa

Who we are
African Growth supports businesses that want to launch or expand their market activities in select African territories or in general across the continent.
 
African Growth is founded by Carl Garrod, a Business Development executive with many years of experience in sales focusing on Africa, EMEA and the UK and also Director of Libertad Growth, a successful business development and lead generation agency.
 

With increasing interest in the UK from companies seeking to drive new sales activity and expand into Africa, yet struggling to know how and where to start, it became apparent that a need for business development, lead generation in an African context and the strategic and operational support to guide and facilitate businesses in launching into the continent was an area rarely served by existing companies and thus was born African Growth.

With sales and marketing expertise, a network of experts to draw upon and regional and country-based knowhow across the continent we can help your organisation navigate the right course in enabling your business to thrive in Africa.

Years Experience
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Abilities

Support and Action to get you into Africa

These are just the headline areas we can help you in…

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Market Intelligence and Country Analysis
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Business Development and Lead Generation
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Legal, Tax, HR, Regulatory Advice and Consulting
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Business Networking and Connections
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We appreciate that your specific needs are unique- get in touch with us so we can discuss your particular focus.

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The support you need for your business to thrive in Africa

Whatever you need to navigate the terrain and launch into selling your product or service in African territories we can help.

Our value

A safe pair of hands enabling you to thrive in Africa

Our goal is to support your business in uncovering the best strategy to expand in African territories and to make it happen commercially, whatever your specific needs.

Whether your need is strategic support, pure sales activity, network and connection, operational knowhow – or all of these, we can guide and support you in analysis, launch, operation and expansion.

Our Vision

To open up opportunities and create new ways for organisations to thrive in Africa, connecting businesses internationally with Africans for relationships that open the way to mutually shared benefit.

Our Mission

Working as more than just a partner on your success in Africa but as a part of your team, our mission is to help businesses succeed in Africa for the benefit of those organisations and always with a love and belief in the continent and its people.

Our Motto

Opening doors to a world of new business in Africa

Interested to learn more on how we can work with you to drive your success in Africa?

We’re happy to have a chat about how we could be of support to your organisation in driving business in Africa.  We’ll be happy to share ideas on what we are seeing work for others and give pointers where possible.

Business Development and Lead Generation for Africa

Strategic support, hands on sales activity and business development to get you selling in Africa.

Operational Support and Consulting on African Market Entry

Our experts can help guiding and facilitating in areas such as market/country intelligence, legal and tax affairs, financial regulations, HR practice, PR & communications and beyond.

African Business Networking and Connection Building

Our networking sessions held online will bring together a diverse, experienced and well-connected audience of business leaders across a multitude of sectors from across the continent, the diaspora and global businesses keen to engage with Africa.

Interested in joining us?

If you feel you have skills and experience that could be relevant and are interested in joining our team do get in touch!